Saturday, February 1, 2014

There is something off-putting about the Deworm the World/Evidence Action websites

Having discovered the charity Deworm the World on the GiveWell website, I went to the Deworm the World website, intending to contribute.  There I saw this off-putting statement in large type at the top of the website, preceding any description of the charity's program or the problem it is meant to address:

Evidence Action is now responsible for the management, strategic direction and growth of Deworm the World. Programs of the Deworm the World Initiative at Evidence Action are implemented in partnership with Action Foundation for Social Services in India and Innovations for Poverty Action in Kenya. Learn more about Evidence Action.

This is like something you would see during the opening credits of a movie, or maybe at an athletic event where sponsors are elbowing each other to put their names front and center.  The charity's mission and program kind of take a back seat to brand promotion.

I also found Evidence Action's own website a little off-putting, though I can't put my finger on exactly why.

Nevertheless, I have sent them a check.

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